Privacy Policy
Last Updated: April 1, 2026
At The Soulbloom (www.thesoulbloom.in), we are committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we use it, and what rights you have in relation to it. By using our website, you agree to the practices described in this policy.
1. Information We Collect
1.1 Personal Information You Provide
When you interact with our website, you may provide us with:
- Identity Information: Name, email address, phone number
- Shipping Information: Delivery address, pin code, city, state
- Payment Information: Payment method details (processed securely through Razorpay/Paytm; we do not store card numbers)
- Account Information: Username, password, order history
- Communication Data: Messages, feedback, or enquiries sent to us
1.2 Automatically Collected Information
When you browse our website, we may automatically collect:
- IP address and browser type
- Device information (operating system, screen resolution)
- Pages visited, time spent, and navigation patterns
- Referring website or source
- Cookies and similar tracking technologies
2. How We Use Your Information
We use the information we collect to:
- Process Orders: Fulfil purchases, process payments, arrange shipping, and send order updates
- Customer Support: Respond to your enquiries, handle returns and refunds
- Personalisation: Recommend products based on your preferences and browsing history
- Communication: Send order confirmations, shipping updates, and (with your consent) promotional emails
- Improve Our Services: Analyse website usage, identify trends, and enhance user experience
- Legal Compliance: Meet our legal obligations under applicable Indian law
- Fraud Prevention: Detect and prevent fraudulent transactions
3. Information Sharing & Disclosure
We do not sell your personal information. We may share your data only with:
- Payment Processors: Razorpay, Paytm, and similar services for secure payment processing
- Shipping Partners: Delhivery, Shiprocket, and other courier services to deliver your orders
- Analytics Providers: Google Analytics and similar tools to understand website usage (anonymised data)
- Marketing Tools: Email marketing platforms (only with your consent)
- Legal Authorities: When required by law, court order, or governmental regulation
All third-party service providers are contractually obligated to protect your data and use it only for the purposes specified.
4. Cookies & Tracking Technologies
We use cookies and similar technologies to enhance your browsing experience. Types of cookies we use:
| Type | Purpose | Duration |
|---|---|---|
| Essential | Site functionality, cart, login | Session |
| Analytics | Usage patterns, page views | Up to 2 years |
| Marketing | Relevant ads, retargeting | Up to 1 year |
| Preference | Remember your settings | Up to 1 year |
You can manage or disable cookies through your browser settings. Note that disabling essential cookies may affect website functionality.
5. Data Security
We take the security of your personal information seriously. Our measures include:
- SSL/TLS encryption for all data transmitted on our website
- PCI-DSS compliant payment processing
- Restricted access to personal data on a need-to-know basis
- Regular security audits and updates
- Data minimisation – we only collect what is necessary
While we strive to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but will notify you promptly in the event of a data breach.
6. Your Rights
Under applicable Indian law, including the Information Technology Act, 2000 (and SPDI Rules, 2011) and the Digital Personal Data Protection Act, 2023 (DPDP Act), you have the right to:
- Access: Request a copy of the personal data we hold about you
- Correction: Request correction of inaccurate or incomplete data
- Erasure: Request deletion of your personal data (subject to legal obligations)
- Withdraw Consent: Withdraw consent for marketing communications at any time
- Grievance Redressal: File a complaint regarding the handling of your data
To exercise any of these rights, email us at support@thesoulbloom.in. We will respond within 48 hours of receiving your request.
7. Third-Party Links
Our website may contain links to third-party websites such as social media platforms (Instagram, Facebook), payment gateways, and other external services. We are not responsible for the privacy practices or content of these websites. We encourage you to review their privacy policies before sharing any personal information.
8. Children’s Privacy
Our website and products are not intended for individuals under 18 years of age. We do not knowingly collect personal information from minors. If you believe a child has provided us with personal data, please contact us immediately and we will take steps to delete such information.
9. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. The “Last Updated” date at the top of this page will be revised accordingly. We encourage you to review this page periodically. Significant changes will be communicated through a notice on our website or via email.
10. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact us:
Grievance Officer
In accordance with the Information Technology Act, 2000 and applicable rules, if you have any grievances regarding the processing of your personal data, you may contact our Grievance Officer at support@thesoulbloom.in. We will acknowledge your complaint within 24 hours and resolve it within 30 days.